About Us

We believe the Tree of Life represents a
connection to family, past, present and future.

To be more than a face on a fading photo.

A chance to define who we are by our experiences,
thoughts, and passions.

To create a lasting legacy and to celebrate the
rich tapestry of our lives.

Or a name and profession on a family tree.

The tradition of oral storytelling flowing
from generation to generation.

  • We believe the Tree of Life represents a
    connection to family, past, present and future.

  • The tradition of oral storytelling flowing
    from generation to generation.

  • A chance to define who we are by our experiences, thoughts, and passions.

  • To be more than a face on a fading photo.

  • Or a name and profession on a family tree.

  • To create a lasting legacy and to celebrate the

About Us

I’ll always remember playing football in the garden with my brother and sister trying to get the ball past my Dad. He always had time to spend with us whether it was kicking a ball in the mud, teaching us to play chess, or watching terrible action movies together. I wish my daughter could have gotten to enjoy these kinds of memories with her Grandfather too. My biggest regret is not getting Illuminate Stories created in time to hear his wonderful stories and I would give anything to hear his voice again.

John Nguyen
Founder

I believe in the power of story. I grew up in a family that told big, loud stories, many of which have sadly never been recorded properly. Stories that connected me to my family and that communicated personal memories of love, fear, failure and joy and gave meaning to people, some of whom I have never met. When you tell a story, you spark a connection.

"Stories are for eternity, when memory is erased, when there is nothing to remember except the story”.
- Tim O’Brien -

Adam Matich
Co-Founder